Rhiannon is a customer of Inthenews Ltd. She consistently orders low-margin services, but requires extensive technical support from Inthenews Ltd. In employing ABM techniques to manage customer profitability, Inthenews' staff should:
A) Reduce staff costs in their technical support area
B) Increase prices charged to other customers
C) Consider new approaches to providing services to Rhiannon
D) Increase the price charged for Rhiannon's orders

Question

Quizplus · Accepted Answer

Inthenews Ltd. should consider new approaches to providing services to Rhiannon to manage customer profitability effectively, as she requires extensive support for low-margin services.

Rhiannon Is a Customer of Inthenews Ltd