In a typical beer ad,"buy this beer" is the _____________ message,whereas "you need this beer to have fun,to be attractive,and to have friends" may be its _____________ message.
A) ritual;transmissional
B) transmissional;ritual
C) micro-level;macro-level
D) administrative;critical

Question

Quizplus · Accepted Answer

The primary or direct message in a beer ad is "buy this beer," which is transmissional, meaning it is focused on promoting the product and encouraging the audience to make a purchase. However, the secondary or indirect message is that drinking this particular beer will lead to fun, attractiveness, and social connections, which is related to ritual, meaning it connects the product to a wider cultural or social context beyond its immediate use. Therefore, the best choice is B, where transmissional and ritual are correctly identified as the two types of messages present in a typical beer ad.

In a Typical Beer Ad,"buy This Beer" Is the _____________