In mass communication theory,the_______ argues that active audience members use media content to create meaning,and meaningful experiences,for themselves.
A) alternative hypothesis perspective
B) meaning-making perspective
C) middle-range perspective
D) revolutionary perspective

Question

Quizplus · Accepted Answer

The meaning-making perspective is the argument in mass communication theory that active audience members use media content to create meaning and meaningful experiences for themselves. This perspective emphasizes the role of the audience in interpreting and making sense of media messages, rather than simply receiving and accepting them passively.

In Mass Communication Theory,the_______ Argues That Active Audience Members Use