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A Value Chain Is the Sequence of Business Processes in Which

Question 84

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A value chain is the sequence of business processes in which value is added to a product or service. Consider a manufacturing company that produces and sells dog food. Match each business activity listed on the left with the element of the value chain that best describes it. Each item has only one correct answer.
 Advertising products to consumers  Supplier and raw material management  Combining material, labour and overhead to  produce dog food  Research and development  Responding to internet enquiries for new  flavours.  Customer service  Enforcing time and quality standards for  raw material suppliers  Product manufacture  Investigating ways to develop a range of cat  food  Product and process design  Implementing a new quality assurance  process.  Marketing and sales  Selecting retailers to sell dog food to end  consumers  Distribution management \begin{array}{|l|l|}\hline \text { Advertising products to consumers } & \text { Supplier and raw material management } \\\hline \begin{array}{l}\text { Combining material, labour and overhead to } \\\text { produce dog food }\end{array} & \text { Research and development } \\\hline \begin{array}{l}\text { Responding to internet enquiries for new } \\\text { flavours. }\end{array} & \text { Customer service } \\\hline \begin{array}{l}\text { Enforcing time and quality standards for } \\\text { raw material suppliers }\end{array} & \text { Product manufacture } \\\hline \begin{array}{l}\text { Investigating ways to develop a range of cat } \\\text { food }\end{array} & \text { Product and process design } \\\hline \begin{array}{l}\text { Implementing a new quality assurance } \\\text { process. }\end{array} & \text { Marketing and sales } \\\hline \begin{array}{l}\text { Selecting retailers to sell dog food to end } \\\text { consumers }\end{array} & \text { Distribution management } \\\hline\end{array}

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verifed

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1 Advertising products to consumers = Ma...

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