Audience analysis includes many categories of analytics tools from search insights,customer surveys,to website profiling tools.According to a 2017 Forrester survey,what category of tool is used most for digital intelligence by enterprise marketers?
A)Social analytics
B)Voice of the customer
C)Web analytics
D)Predictive analytics
E)App analytics

Question

Quizplus · Accepted Answer

Web analytics is the most used category of tool for digital intelligence by enterprise marketers, according to the 2017 Forrester survey. This is because web analytics provide crucial insights into website performance, visitor behavior, and other key metrics that help marketers understand and optimize their digital presence.

Audience Analysis Includes Many Categories of Analytics Tools from Search