A critical success measure for any marketing technology program is achieving adoption.A component to understanding how to achieve the highest level of adoption possible is understanding who the key stakeholders are in your organization.According to Intel there are three key stakeholder groups.Which of the following is not one of the key stakeholder groups outlined in the chapter?
A)Marketing strategists
B)Marketing activators
C)Tool users
D)The c-suite of your organization

Question

Quizplus · Accepted Answer

The c-suite of your organization is not listed as one of the three key stakeholder groups by Intel for achieving adoption in marketing technology programs.

A Critical Success Measure for Any Marketing Technology Program Is