Crisis situations can rapidly emerge and impact any company.Digital data gives companies a mechanism to monitor issues before they become a full-blown crisis as well give them more specific feedback during a crisis which informs the company's responses.What digital data is most useful for brands during a crisis?

Question

Quizplus · Accepted Answer

Social conversation data is most useful during a crisis as it provides real-time insights into public sentiment and allows companies to respond quickly to emerging issues.

Crisis Situations Can Rapidly Emerge and Impact Any Company