Suppose you work for a firm that manufactures and sells pet accessories. As part of your job, you frequently visit city parks and observe how people interact with their pets. You also talk to the staff members of veterinary clinics to discover how people relate to their pets. This activity is consistent with the ________ phase of new product development.
A) idea generation
B) business analysis
C) prototype development
D) screening
E) product testing

Question

Quizplus · Accepted Answer

The activity described in the scenario is focused on gathering ideas and understanding consumer behavior, which aligns with the idea generation phase of new product development.

Suppose You Work for a Firm That Manufactures and Sells