A group of people may share an age category, income level, or some other segmentation variable, but their spending habits may be quite different.

Question

Quizplus · Accepted Answer

Segmentation variables are used to group a particular set of people together based on shared characteristics, but it is not necessarily true that all individuals within that group will have the same spending habits. Other factors such as personal preferences, lifestyle choices, and individual circumstances can greatly influence spending behavior.

A Group of People May Share an Age Category, Income