Social media tools serve many purposes in marketing communications.Some companies are using these tools to help in their ________ campaigns.They ask their customers to develop a new flavour,a new design,or a new slogan and to post them on various platforms for prizes and recognition.
A)relationship marketing
B)customer relationship management
C)crowdsourcing
D)vertical integration
E)horizontal communications

Question

Quizplus · Accepted Answer

Crowdsourcing involves engaging a large group of people, often from an online community, to contribute ideas or solutions, such as developing new products or marketing concepts.

Social Media Tools Serve Many Purposes in Marketing Communications