In the context of digital communication,_____ refers to the customer's ability to regulate the information they view as well as the rate and exposure to that information.
A)addressability
B)accessibility
C)interactivity
D)connectivity
E)control

Question

Quizplus · Accepted Answer

Control in digital communication refers to the customer's power to manage what information they see and how they engage with it, including the pace and extent of their exposure. This encompasses the ability to filter content, choose specific topics of interest, and decide on the timing and frequency of information consumption.

In the Context of Digital Communication,_____ Refers to the Customer's