Supernova Inc.is a gadgets and accessories retailer that has recently introduced a new concept.A customer can order products not usually available in its stores from Supernova's website; the products are then shipped to the Supernova store nearest to the customer.The customer can pick up the products from the store at his or her convenience without having to pay any shipping charges.This concept is called _____.
A)digital shipping
B)viral marketing
C)brick and mortar
D)traditional retail
E)"site to store" system

Question

Quizplus · Accepted Answer

This concept is called "site to store" system, where customers order online and pick up their purchases at a physical store location, avoiding shipping charges.