Which of the following factors has sparked the rise of consumer-generated information?
A)The increasing dominance of traditional media over digital media
B)The tendency of consumers to publish their opinions through digital media
C)The dwindling number of consumers using social networking sites
D)The tendency of consumers to trust corporations over fellow consumers
E)The digital media which is gradually becoming less consumer-driven

Question

Quizplus · Accepted Answer

The rise of consumer-generated information is largely due to the tendency of consumers to publish their opinions through digital media, enabling them to share reviews, comments, and other forms of content easily and widely.

Which of the Following Factors Has Sparked the Rise of Consumer-Generated