Question 1

Which of the following statements is true of the impact of digital media in the marketing mix?

Accepted Answer

Digital media has significantly expanded the opportunities for word-of-mouth marketing by enabling rapid and widespread sharing of experiences and opinions about products and services through social media platforms, review sites, and other online channels.

Question 2

Supernova Inc.is a gadgets and accessories retailer that has recently introduced a new concept.A customer can order products not usually available in its stores from Supernova's website; the products are then shipped to the Supernova store nearest to the customer.The customer can pick up the products from the store at his or her convenience without having to pay any shipping charges.This concept is called _____.

Accepted Answer

This concept is called "site to store" system, where customers order online and pick up their purchases at a physical store location, avoiding shipping charges.

Question 3

Which of the following statements is true of Facebook?

Accepted Answer

Facebook appeals to a wide demographic, including younger users as well as older generations like parents and grandparents, making it a versatile social networking platform.

Question 4

Which of the following factors has sparked the rise of consumer-generated information?

Accepted Answer

The rise of consumer-generated information is largely due to the tendency of consumers to publish their opinions through digital media, enabling them to share reviews, comments, and other forms of content easily and widely.

Question 5

Which of the following statements is true of digital media?

Accepted Answer

Digital media, such as social media platforms, websites, and email, allow for interactive communication between companies and customers, enabling two-way conversations, feedback, and engagement, unlike traditional media which is more one-directional.

Question 6

Which of the following statements is true of Twitter?

Accepted Answer

Twitter is a hybrid platform combining elements of social networking and micro-blogging, allowing users to post short messages or "tweets" to share updates, engage with others, and participate in broader conversations, making it distinct in the digital landscape.

Question 7

Which of the following statements is true of blogs?

Accepted Answer

Blogs give users the freedom to post content of their choice, including opinions and reviews about companies and their products. This flexibility is one of the defining features of blogging platforms.

Question 8

Many social networking sites today provide users with the ability to:

Accepted Answer

Many social networking sites allow users to download applications to enhance their experience on the platform.

Question 9

Which service allows users to "like" a company's profile and thereby interact and build a relationship with the firm?

Accepted Answer

Facebook allows users to "like" a company's profile which creates a direct connection and allows for interaction and relationship-building with the firm.

Question 10

The _____ created by digital media provides the opportunity for adding services and can enhance product benefits.

Accepted Answer

The connectivity created by digital media allows for the addition of services and enhances product benefits by facilitating easier and more widespread access to information and resources.

Question 11

_____ are web-based journals in which writers can editorialize and interact with other Internet users.

Accepted Answer

Blogs are web-based journals where individuals can write about various topics, share their opinions, and engage with readers through comments and interactions.

Question 12

_____ is the most flexible element of the marketing mix.

Accepted Answer

Price is considered the most flexible element of the marketing mix because it can be changed quickly, unlike product features, distribution channels, and promotional strategies, which usually require more time and resources to adjust.

Question 13

Marketers' ability to process orders electronically and increase the speed of communications,thereby reducing costs,inefficiencies,and redundancies most likely relates to the _____ element of the marketing mix.

Accepted Answer

The ability to process orders electronically and increase the speed of communications to reduce costs, inefficiencies, and redundancies relates to the distribution element of the marketing mix. This is because distribution involves the methods and processes used to bring a product or service to the consumer, including order processing and delivery mechanisms.

Question 14

Which aspect of marketing has not changed with digital media?

Accepted Answer

The core principles of marketing, such as achieving the right marketing mix (Product, Price, Place, Promotion), have remained constant despite the evolution of digital media. These foundational elements are crucial for successful marketing strategies regardless of the medium used.

Question 15

Which of the following was the first modern social network site?

Accepted Answer

Six Degrees, launched in 1997, is recognized as the first modern social networking site because it allowed users to create profiles and friend other users.

Question 16

Which of the following statements is true of social networking?

Accepted Answer

Social networks, in various forms, have indeed been around for about 40 years, starting from the early forms of online communities and bulletin board systems in the late 1970s and early 1980s.

Question 17

Which of the following statements is true of digital media?

Accepted Answer

Digital media does not relieve businesses of the task of achieving the right marketing mix; it's an additional tool that needs to be integrated into the overall marketing strategy.

Question 18

What of the following statements is true of both conventional marketing and digital marketing?

Accepted Answer

Both conventional marketing and digital marketing require achieving the right marketing mix, which involves the careful integration of product, price, place, and promotion strategies to meet the needs of a specific target market.

Question 19

A _____ is a web-based meeting place for friends,family,coworkers,and peers that lets users create a profile and connect with other users for a wide range of purposes.

Accepted Answer

A social network is a web-based platform designed for the purpose of allowing users to create personal profiles and connect with friends, family, coworkers, and peers for various social interactions, making choice E the correct answer.

Question 20

A factor that has sparked the rise of consumer-generated information is:

Accepted Answer

The rise of consumer-generated information is significantly influenced by the tendency of consumers to trust information and reviews from other consumers more than the information disseminated by corporations. This trust in peer opinions over corporate messaging has led to an increase in the creation and sharing of consumer-generated content on various digital platforms.

Quiz 13: Digital Marketing and Social Networking

Which of the following statements is true of the impact of digital media in the marketing mix?

Which of the following statements is true of Facebook?

Which of the following factors has sparked the rise of consumer-generated information?

Which of the following statements is true of digital media?

Which of the following statements is true of Twitter?

Which of the following statements is true of blogs?

Many social networking sites today provide users with the ability to:

Which service allows users to "like" a company's profile and thereby interact and build a relationship with the firm?

The _____ created by digital media provides the opportunity for adding services and can enhance product benefits.

_____ are web-based journals in which writers can editorialize and interact with other Internet users.

_____ is the most flexible element of the marketing mix.

Marketers' ability to process orders electronically and increase the speed of communications,thereby reducing costs,inefficiencies,and redundancies most likely relates to the _____ element of the marketing mix.

Which aspect of marketing has not changed with digital media?

Which of the following was the first modern social network site?

Which of the following statements is true of social networking?

Which of the following statements is true of digital media?

What of the following statements is true of both conventional marketing and digital marketing?

A _____ is a web-based meeting place for friends,family,coworkers,and peers that lets users create a profile and connect with other users for a wide range of purposes.

A factor that has sparked the rise of consumer-generated information is: