Which of the following statements is true of digital media?
A)They make customer communications interactive.
B)They limit a company's reach to new target markets.
C)They limit marketers from utilizing new resources.
D)They make communication complex and expensive.
E)They limit consumers' access to information.

Question

Quizplus · Accepted Answer

Digital media, such as social media platforms, websites, and email, allow for interactive communication between companies and customers, enabling two-way conversations, feedback, and engagement, unlike traditional media which is more one-directional.

Which of the Following Statements Is True of Digital Media