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LCG Inc,a Mobile Manufacturing Company,is Launching Its New Product in the the Market.The

Question 48

Multiple Choice

LCG Inc.,a mobile manufacturing company,is launching its new product in the market.The managers at LCG want to price the product in a way that would enable the company to recover the investments made toward developing the product.Which pricing strategy would be most effective for LCG Inc.?


A) Price skimming
B) Price comparing
C) Odd pricing
D) Reference pricing
E) Price discounting

Correct Answer:

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