_____ encourages consumers to make purchases based on emotion rather than rational considerations about the price.

Question

Quizplus · Accepted Answer

Psychological pricing strategies are designed to have a psychological impact on consumers, encouraging them to make purchases based on emotions or perceptions rather than on a rational evaluation of the price or value of the product. This can involve pricing items just below a round number (e.g., $9.99 instead of $10) to make the price seem significantly lower, appealing to consumers' emotions and perception of getting a deal.

_____ Encourages Consumers to Make Purchases Based on Emotion Rather