Because consumers associate a drug's price with potency,some pharmaceutical companies use the _____ strategy to price their over-the-counter drugs.

Question

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Consumers often perceive more expensive drugs as being more effective or of higher quality, leading pharmaceutical companies to use symbolic/prestige pricing. This strategy involves setting higher prices to signal superior quality or effectiveness, capitalizing on the belief that a higher price equates to greater potency.

Because Consumers Associate a Drug's Price with Potency,some Pharmaceutical Companies