Gear Power Inc.,an automobile company,manufactures different cars for different market segments.It markets its SUVs for customers who live in the mountains,sedans for customers in the coastal plains,and smaller hatchback cars for those in big cities.In this scenario,Gear Power Inc.is primarily using _____ variables of market segmentation.

Question

Quizplus · Accepted Answer

Gear Power Inc. is using geographic variables for market segmentation by targeting customers based on their location such as mountains, coastal plains, and big cities.