In the _____ to market segmentation,a company develops one marketing strategy for a single market segment.
A) mass market approach
B) total-market approach
C) differentiated approach
D) multi-segment approach
E) concentration approach
Correct Answer:
Verified
Q55: Which of the following is most likely
Q56: A _ is best described as a
Q57: Why does the total-market approach work best
Q58: If a company develops an advertising campaign
Q59: A _ refers to a specific group
Q61: Which of the following is a psychological
Q62: Derek dislikes buying branded clothes because he
Q63: Global Mart Inc.,a multinational chain of supermarkets,wants
Q64: Den Inc.,a firm dealing with fashion clothing,is
Q65: Gear Power Inc.,an automobile company,manufactures different cars
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents