If a company develops an advertising campaign exclusively for a segment of consumers with a certain income and education,which of the following segmentation variables is the company using?

Question

Quizplus · Accepted Answer

The company is using demographic segmentation, which involves dividing the market into segments based on variables such as age, gender, income, education, and family size. In this case, targeting consumers based on their income and education level falls under demographic segmentation.

If a Company Develops an Advertising Campaign Exclusively for a Segment