Electronica Inc.is a mobile phone retailer who sells smartphones to high school students at easily affordable prices.The company has one marketing strategy for the entire market of high school students and focuses all its efforts on this one segment.In this scenario,Electronica Inc.is most likely using the _____ for marketing its smartphones.

Question

Quizplus · Accepted Answer

Electronica Inc. is using the concentration approach because it focuses all its marketing efforts on a single market segment, which in this case is high school students. This approach involves targeting a specific segment with tailored marketing strategies, as opposed to targeting multiple segments or the entire market.