During the _____ phase of the marketing concept,businesses found that they must first determine what customers want and then produce it,rather than making the products first and then trying to persuade customers that they need them.

Question

Quizplus · Accepted Answer

The correct phase is the market orientation phase, where businesses focus on understanding customer needs and wants before developing products, contrasting with earlier approaches that focused on production or sales and then finding buyers.

During the _____ Phase of the Marketing Concept,businesses Found That