In the _____,the marketer aims its marketing efforts at two or more segments,developing a marketing strategy for each.
A) niche approach
B) concentration approach
C) total-market approach
D) multi-segment approach
E) mass-marketing approach
Correct Answer:
Verified
Q49: During the _ phase of the marketing
Q50: Which of the following requires organizations to
Q51: Which of the following products is most
Q52: In _,all marketing efforts are on one
Q53: Electronica Inc.is a mobile phone retailer who
Q55: Which of the following is most likely
Q56: A _ is best described as a
Q57: Why does the total-market approach work best
Q58: If a company develops an advertising campaign
Q59: A _ refers to a specific group
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