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Which of the Following Is Most Likely the Primary Focus

Question 55

Multiple Choice

Which of the following is most likely the primary focus of a business that adopts a market orientation?


A) Limiting marketing activities to the marketing department
B) Using advertising and personal selling to persuade customers
C) Mass producing goods and services to increase profits
D) Attracting new customers rather than retaining the current ones
E) Building long-term relationships with customers

Correct Answer:

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