In _____,all marketing efforts are on one small,well-defined market segment that has a unique,specific set of needs.
A) niche marketing
B) mass marketing
C) differentiated marketing
D) total marketing
E) multi-segment marketing
Correct Answer:
Verified
Q47: A _ is a plan of action
Q48: Firms which use a total-market approach are
Q49: During the _ phase of the marketing
Q50: Which of the following requires organizations to
Q51: Which of the following products is most
Q53: Electronica Inc.is a mobile phone retailer who
Q54: In the _,the marketer aims its marketing
Q55: Which of the following is most likely
Q56: A _ is best described as a
Q57: Why does the total-market approach work best
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