Coral Soul Inc.manufactures a range of body care products.It has separate product lines dedicated to men and women,and each product line has its own range of shower gels,shampoos,and cosmetics.Which of the following bases of market segmentation has Coral Soul Inc.adopted?

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Quizplus · Accepted Answer

Coral Soul Inc. has adopted demographic segmentation by dividing its market based on gender (men and women) for its body care products. Demographic segmentation involves dividing a market into segments based on variables such as age, gender, income, occupation, and education, among others. In this case, gender is the key demographic factor.