Issues such as marketing's position and authority in a firm's hierarchy, the customer orientation of the firm, and the emphasis on short- or long-term planning are examples of which component of the internal environment?
A) resource availability
B) organizational structure
C) marketing objectives
D) marketing infrastructure
E) marketing strategy

Question

Quizplus · Accepted Answer

These issues relate to the organizational structure, as they involve the hierarchy, orientation, and planning emphasis within a firm, all of which are aspects of how an organization is structured and operates internally.

Issues Such as Marketing's Position and Authority in a Firm's