The link between marketing ethics/social responsibility and firm performance has been documented repeatedly over time. This link is most evident in firms that have a strong __________.

Question

Quizplus · Accepted Answer

The link between marketing ethics/social responsibility and firm performance is most evident in firms that have a strong ethical climate. This is because an ethical climate fosters a culture of trust, responsibility, and integrity, which are crucial for implementing ethical and socially responsible practices effectively. These practices, in turn, can lead to improved firm performance through enhanced reputation, customer loyalty, and employee satisfaction.

The Link Between Marketing Ethics/social Responsibility and Firm Performance Has