Hallmark is a good example of a company that uses __________ distribution as a means of offering two or more lines of the same merchandise through two or more channels
A) direct
B) secondary
C) split
D) dual
E) complementary

Question

Quizplus · Accepted Answer

Dual distribution is when a company uses more than one channel to sell the same product to different market segments. Hallmark, for example, sells its products both in its own branded stores and through other retailers, embodying this strategy.

Hallmark Is a Good Example of a Company That Uses