Today, though cutting expenses is still a main factor, the desire of many firms to focus on core competencies is a driving force behind the increase in:
A) category management.
B) channel integration.
C) referent power.
D) product differentiation.
E) outsourcing.

Question

Quizplus · Accepted Answer

The desire of many firms to focus on their core competencies has led to an increase in outsourcing, as it allows companies to delegate non-core activities to external specialists, thereby concentrating their resources and efforts on areas where they have a competitive advantage.

Today, Though Cutting Expenses Is Still a Main Factor, the Desire