In launching its new line of power tools, Black and Decker spent a considerable amount of time and resources to educate, motivate, and compensate members of its supply chain. By investing heavily in these types of promotions, Black and Decker hopes its __________ strategy will lead to a more effective product launch.
A) pull
B) AIDA
C) institutional
D) push
E) placement

Question

Quizplus · Accepted Answer

Black and Decker's strategy of educating, motivating, and compensating members of its supply chain is a push strategy. This approach involves pushing the product through the marketing channel to final consumers by promoting the product to wholesalers, retailers, or other intermediaries.

In Launching Its New Line of Power Tools, Black and Decker