What is the most appropriate type of distribution to use when customers need the opportunity to comparison shop, or when after-sale services are important?
A) exclusive distribution
B) service-based distribution
C) intensive distribution
D) comparative distribution
E) selective distribution

Question

Quizplus · Accepted Answer

Selective distribution is most appropriate when customers need the opportunity to comparison shop or when after-sale services are important. It allows manufacturers to choose a few retailers that meet certain criteria to carry their products, ensuring a level of service and product knowledge that benefits consumers.

What Is the Most Appropriate Type of Distribution to Use