Which of the following statements best represents the universal goal of all sales promotion activities?
A) To increase sales volume in the long term.
B) To stimulate customer interest and attention.
C) To induce product trial and purchase.
D) To enhance the image of the firm.
E) To gain the attention of members of the supply chain.

Question

Quizplus · Accepted Answer

The universal goal of sales promotion activities is to induce product trial and purchase by providing incentives that encourage consumers to buy a product or service.

Which of the Following Statements Best Represents the Universal Goal