In most marketing channels for consumer products, the balance of power has shifted to __________ due to their size and buying power.
A) consumers
B) mass merchandise retailers
C) wholesalers
D) brokers and distributors
E) manufacturers

Question

Quizplus · Accepted Answer

The balance of power in most marketing channels for consumer products has shifted to mass merchandise retailers due to their size and buying power. These retailers, such as Walmart and Amazon, can leverage their scale to negotiate better terms with suppliers, influence product features, and command significant control over distribution channels.

In Most Marketing Channels for Consumer Products, the Balance of Power