In 2005, the American Marketing Association Changed the Definition of Marketing

In 2005, the American Marketing Association changed the definition of marketing that had stood for 20 years. The major changes in the definition included a shift from delivering the 4 Ps (product, price, place, promotion) to delivering __________ and a shift from creating exchanges to creating __________.

A) satisfaction; customer relationships
B) value; customer relationships
C) quality; transactions
D) value; satisfaction
E) quality; value