Purchase intentions
A) Are a very good indicator of an individual's future behavior.
B) May be better predictors of future behavior for large dollar expenditures.
C) Are a relatively good predictor of a family's purchase behavior.
D) Are studied often in marketing because they are very similar to attitudes.
E) Are better predictors of future behavior for small dollar expenditures.

Question

Quizplus · Accepted Answer

Purchase intentions may be better predictors of future behavior for large dollar expenditures because such purchases are typically more planned and deliberate, making intentions more aligned with actual behavior.

Purchase Intentions