Ferrari has segmented their market on the basis of income and lifestyle. Their target market has household income greater than $200,000 and enjoys spectator sports like NASCAR racing. These two segmentation variables are grouped under the broader classification(s) of
A) demographics.
B) psychographics.
C) geographic.
D) demographics and psychographics.
E) demographics and product usage.

Question

Quizplus · Accepted Answer

Ferrari's segmentation is based on income (a demographic factor) and lifestyle interests such as enjoying spectator sports (a psychographic factor).

Ferrari Has Segmented Their Market on the Basis of Income