Unless a researcher is facing a straightforward, recurring issue for which data are already built into the company's decision support system, the odds are______________that some form of______________data is needed to provide solutions for marketing problems?
A) low/primary
B) low/secondary
C) high/primary
D) high/secondary
E) None of the above are correct

Question

Quizplus · Accepted Answer

When a researcher is dealing with complex or unique marketing problems, it is likely that primary data, which is specifically collected for the issue at hand, will be needed to find solutions.

Unless a Researcher Is Facing a Straightforward, Recurring Issue for Which