You have been called in as a consultant for the purpose of advising what sales volume quotas for Brand A mouth wash should be established for each of ten sales districts that collectively cover the continental United States. The quotas are to be set for the next calendar year. This is PRIMARILY a(n)
A) exploratory study.
B) descriptive study.
C) lab experiment.
D) field experiment.
E) turnover analysis.

Question

Quizplus · Accepted Answer

This is primarily a descriptive study as it involves setting sales volume quotas based on existing data and trends to describe and predict future sales performance.

You Have Been Called in as a Consultant for the Purpose