Apex Manufacturing has developed an ingenious "twist" on a widely available home cleaning product. Management wishes to test market the new product, but they are hesitant to do so because other manufacturers of home cleaning products could easily duplicate Apex's modification. Which type of test marketing would you recommend to Apex?
A) Controlled test marketing
B) Standard test marketing
C) Forced-distribution test marketing
D) Simulated test marketing
E) Electronic test marketing

Question

Quizplus · Accepted Answer

Simulated test marketing is recommended as it allows Apex to test the product in a controlled environment, reducing the risk of competitors learning about and copying the modification.

Apex Manufacturing Has Developed an Ingenious "Twist" on a Widely