Which of the following is TRUE of test markets?
A) Simulated test markets are not useful for eliminating weak products before they go to a standard test market.
B) Electronic test markets, popular in the 1970's, are now a declining segment of the test market industry.
C) A prime advantage of simulated test markets is the protection from competitors that they provide.
D) In a standardized test market the entire test program is conducted by an outside service.
E) None of these statements are true; they are all false.

Question

Quizplus · Accepted Answer

Simulated test markets provide protection from competitors because they are conducted in a controlled environment, reducing the risk of competitors learning about the new product.

Which of the Following Is TRUE of Test Markets