The main disadvantage of data furnished by standardized marketing information services over user-collected primary data is standardized data
A) may not always fit the specific needs of the user.
B) is generally more costly than primary data.
C) is generally less accurate than primary data.
D) is hard to locate.
E) is only available in "hard copy" formats.

Question

Quizplus · Accepted Answer

Standardized marketing information services provide data that is collected for general purposes and may not align perfectly with the specific needs of a particular user, unlike primary data which is collected with specific objectives in mind.

The Main Disadvantage of Data Furnished by Standardized Marketing Information