A common segmentation base for firms that takes into account the industry designation or designations of its customers is:
A) Dun & Bradstreet global commercial database
B) Standard Industrial Classification system
C) Nielsen's PRIZM system
D) NAICS
E) Arbitron rating system

Question

Quizplus · Accepted Answer

The North American Industry Classification System (NAICS) is a common segmentation base for firms that takes into account the industry designation or designations of its customers.

A Common Segmentation Base for Firms That Takes into Account