Radio-listening statistics gathered by Arbitron are typically collected using
A) People meters.
B) Telephone surveys of representative listener samples.
C) Audiometers.
D) Diaries placed in a panel of households.
E) Personal interviews.

Question

Quizplus · Accepted Answer

Diaries placed in a panel of households are typically used by Arbitron to collect radio-listening statistics.

Radio-Listening Statistics Gathered by Arbitron Are Typically Collected Using