An entrepreneur is able to analyze traffic patterns and consumer demographics (including income, ethnicity, age) to identify the best site for her new upscale Italian restaurant. Mapping software, often called______________, allows her to easily combine demographic data with geographic information.
A) Marketing information system
B) Management information system
C) Business locator software
D) Geographic information system
E) None of the above.

Question

Quizplus · Accepted Answer

Geographic Information System (GIS) is a type of mapping software that allows users to analyze and visualize spatial and demographic data, making it ideal for site selection based on traffic patterns and consumer demographics.

An Entrepreneur Is Able to Analyze Traffic Patterns and Consumer