The challenge of having a Marketing Information System (MIS) be effective is:
A) To train managers on its use.
B) To justify the cost of the system.
C) To protect the data in the system from hackers.
D) To get accurate reports from the system.
E) To identify in advance the data that managers will need to ensure it gets in to the system.

Question

Quizplus · Accepted Answer

An effective MIS requires identifying in advance the data that managers will need, ensuring that the system collects and processes the right information to support decision-making.

The Challenge of Having a Marketing Information System (MIS) Be