A key distinction of a Marketing Information System (MIS) is that:
A) The information is accurate.
B) It can only be used by marketing managers.
C) Information is collected on a regular basis.
D) It does not involve focused reports
E) The information is used in making marketing decisions
Correct Answer:
Verified
Q10: A big advantage of the Systems approach
Q11: With secondary data, who incurs the expense
Q12: Poor fit of secondary data is usually
Q13: Research that has been collected in such
Q14: A big disadvantage of the Systems approach
Q16: Which of the following are ways to
Q17: Secondary data can exist:
A) Inside the organization
Q18: The challenge of having a Marketing Information
Q19: Marketing Information Systems (MIS) produce_reports based on
Q20: Sales and cost data are promising internal
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