Serendipity, or chance ideas, as a source of marketing research problems, might arise from:
A) Customer complaint letters
B) Salesperson's call reports
C) Comments in trade publications
D) Customer calls to toll-free service assistance centers.
E) All of the above are sources of chance ideas.

Question

Quizplus · Accepted Answer

All the options listed are potential sources of serendipitous or chance ideas for marketing research problems, as they can provide unexpected insights or highlight issues that need addressing.

Serendipity, or Chance Ideas, as a Source of Marketing Research