The main purpose of marketing research brought about by planned change is to:
A) Decide how to implement change.
B) Find out what is happening and why.
C) Describe changes in the internal environment.
D) Describe changes in the external environment.
E) Capture and evaluate the new idea.

Question

Quizplus · Accepted Answer

The main purpose of marketing research in the context of planned change is to decide how to implement the change effectively, ensuring that the change aligns with the organization's goals and market conditions.

The Main Purpose of Marketing Research Brought About by Planned